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Businesses suffer when good management practices stop working due to rapid, unpredictable changes. Companies that go through agile transformation can respond to these changes efficiently and with speed. These businesses put their focus primarily on the users, providing them with constant timely and quality value.

The agile approach puts individuals and interactions before processes and tools. No tool, or machine, can deliver results in a way that a well-trained agile team can. With this awareness, we leave the field of business dysfunction and enter the Age of Agile.


ana govedarica

Dr. Ana Govedarica graduated from the Medical Faculty in Belgrade, where she specialized in Gynecology & Obstetrics. She has also received additional education from prestigious European schools - INSEAD and London Business School.

Ana joined Roche in 1994. where she gained valuable work experience through different positions becoming a results and commercially oriented Senior Executive experienced in all aspects of General Management, Business Development, and Business Modeling.

During her work at Roche she received numerous international awards for successfully completing projects.

Talent development was always in her focus which resulted in nurturing several, now internationally recognized experts in medical and strategy fields. Ana is a proven staff builder, facilitator and coach.

She recognizes and supports fresh ideas and start-up mindset.

Since 2011, Ana has held the position of General Manager at Roche Serbia.

During her 27-years of experience, Ana has gained significant experience in policy due to her collaboration with almost every pillars of the Serbian healthcare system. This cooperation is based largely on respect and trust and today's policy is very high on her personal agenda.

She is engaged in the constant improvement of healthcare and she is an active member of several business and healthcare associations: INOVIA (The Association of the manufacturers of innovative drugs) – President of the Board of Directors, SSCC (Swiss Serbian Chamber of Commerce) – Vice President, FIC (Foreign Investor Council) - Vice President and NALED (National Alliance for Local Economic Development) – one of the founders of Healthcare Initiative.

She is a proud wife and mother of two sons.